ENG 203 - Applied Innovation (4 CEU)

ENG 203 focuses on the later stage of the engineer's career path as president or CEO of an innovative organization.

The course seeks to provide students with the skills and perspectives required to build a technological enterprise that fosters creativity and innovation. Students will be introduced to the art of strategic innovation, and learn how to maintain an entrepreneurial dynamic in the face of organizational inertia.

ENG 203 offers a multidisciplinary framework that utilizes a systemic approach to business innovation at all organizational levels. Through a blend of lectures, discussions, team projects, and guest presentations, students will learn effective techniques to promote innovative thinking critical for creating new products, services, business models, and transforming existing industries or creating new ones. They will gain an understanding of the senior management team's role in driving both incremental and radical disruptive innovation.

Upon completion of the course students will be able to address technical and managerial challenges of leading innovation in entrepreneurial technological ventures, and know how to stimulate and maintain creativity and innovation in established high-tech enterprises for a sustainable competitive advantage.

Student Comments:

• 'We learned that to start a company you have to understand the market and have a good business model'
• 'CEOs can be cool - they don't all wear suits and they're not all intimidating'

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