ENG 203 - Applied Innovation (4)
Planning & Building New Business Ventures: Building venture plans with real, innovative business organizations.
Focuses on the CEO/Governance level of an Organization:
- the later stage of the engineer’s career as president or owner/founder of a high tech business venturing enterprise.
In addition to completing the 'learning-best-business-practices-through-osmosis' goals of the program, Applied Innovation brings to fruition the previous courses 'action-learning' project approach by concentrating on the development of real business plans in cooperation with real firms on new business projects.
This course encompasses project and venture planning. It deals with the design through implementation of business ventures in realistic settings. As well as covering theoretical issues of planning a new venture, qualified mentors from different types of firms – large, small and start-up – are enlisted to support students as they develop their business projects.
Student Comments:
- 'We learned that to start a company you have to understand the market and have a good business model'
- 'CEOs can be cool – they don't all wear suits and they're not all intimidating'
